When to Post?
Managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times. Social media is a fickle beast. You want to tell the world about something great you did, but how do you know when the world is listening?
There’s a science to getting it right–if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.
Apps such as Hootsuite and Tweetdeck will help immensely with scheduling all our posts at consistent times, but knowing when to post is the real trick.
The folks over at CoSchedule collected data from over 16 studies to come up with the best times and created these handy infographics on when to post on a whole slew of different media platforms.
While each medium has its own guidelines, I generally found that most people use social media on their breaks at work, or when they leave for the day. Since the majority of users have a 9-5 job, it makes sense to cater to them with your posts. I personally found that 12pm-2pm was my best window, as most folks are heading out to grab lunch or just getting back to work after lunch and aren't quite ready to dive into doing anything productive yet.
Of course there is no substitute to experimenting with your social media base to see what works best for you. Maybe your particular brand of posts don't cater to the average working stiff, or perhaps the majority of your viewers work non-standard hours or enjoy social mediaing late at night to wind down. Or early in the morning works for you followers before they head out on their daily journeys. You'll only know if you try!